Media and Communications Strategist, July 2024 - Present

• Develop and edit content for external and internal communications, including LinkedIn posts and website updates.
• Revamped DPP Tech's original website using WordPress, enhancing its visual appeal and user-friendliness to create a clean, cohesive design that aligns with brand identity and boosts brand awareness.
• Researched and synthesized information to design custom graphics and brand packages, establishing a strong social media presence through custom visuals, typography, and imagery.

SJtoday City Editor, Jan. 2022 - Feb. 2024

Co-founded the San Jose newsletter and social media presence, SJtoday, in 2022 as a sister company under 6AM City. I was responsible for producing and managing daily content including newsletters, website articles, and social media. My role involved researching, writing, editing, and producing Instagram and Facebook content on a wide range of topics — ensuring accuracy and adherence to journalistic standards.

Additional accomplishments, skills, and responsibilities:

• Successfully grew SJtoday’s social media following by 6,314% from its inception to February 2024, largely solo, following layoffs that left me single in the market between October 2022 through October 2023.
• Produced several viral social media posts that generated high levels of engagement and increased brand visibility, reaching 5.7 million people since January 2023.
• Contributed to SJtoday’s newsletter subscriber growth by 2,995% since January 2022, raising subscriber count from ~1,800 to ~55,400. 
• Received recognition from editorial management for outstanding market growth and commitment to creating innovative content to scale across 6AM City’s 26 other markets.

Society Writer, Feb. 2021 - Aug. 2021

Produced a weekly pop culture column called “The Four Hundred” which was a branch of the multi-faceted, online publication.  

• Collaborated with editors and writers from around the US to pitch original story ideas that explored the intersection of art, culture, and society.
• Consistently produced 900-1200 word stories with quick turnarounds, which included film reviews, social critiques, and fashion analyses. 
• Managed pending content on Squarespace to edit and plan, while embedding different forms of visual media to complement the story.

Social Media Editor, Aug. 2020 - Dec. 2020

Following my role as a section editor and staff writer, I was an interim social media editor while the staff looked for a student to fill the role. I was responsible for all social media platforms for San Jose State University’s college paper, The Spartan Daily, as well as communications between readers and the newsroom with the aim to build quality content. 

• Managed the newspaper’s social media accounts including Facebook, X (formerly Twitter), and Instagram to increase audience engagement.
• Developed modern graphics utilizing Adobe Creative Suite systems and Canva to promote news articles and drive traffic to the newspaper, many of which were scaled and used for semesters to follow.
• Kept close communications with lead editors to post breaking news updates, and collaborated with the editorial staff to ensure an active online profile.

Arts and Entertainment Editor, Dec. 2019 - June 2020

As one of the five section editors on the paper, I was responsible for leading and directing a team of writers to produce captivating, local content for the Spartan Daily, named “#1 College Newspaper in California” at the 2020 CCMA Awards.

• Collaborated with staff writers and executive editors to plan, assign, and edit content for the A&E section, which was published 5x a week with multiple stories running each day.
• Pitched story ideas to a staff of ~20 writers pertaining to local art, food, fashion, film, and more social trends within the campus, San Jose, and Bay Area community.
• Alongside photographers, graphic designers, and multimedia producers, enhanced storytelling through visual elements made on Adobe Creative Suite programs.
• Utilized Adobe InDesign three nights a week to format visually appealing layouts for the A&E section spreads, all while communicating with writers and executive staff over Zoom when the COVID-19 pandemic forced our production to go remote.

Copy Editor, May 2019 - Dec. 2019

• Collaborated with student reporters to refine stories, aligning content with Spartan Daily guidelines, tone and style.
• Enforced adherence to AP style, reviewing stories with writers for proper punctuation, grammar, and stylistic conventions during final editing stages.
• Curated and published a weekly column, "Read Up, Eat Up!", exploring diverse facets of food culture in relation to campus life, including local eatery reviews and trends in social media gastronomy.

Staff Writer, Feb. 2019 - May 2019

• Crafted and published 2-3 articles weekly in close collaboration with section, managing, and copy editors, ensuring engaging content and alignment with editorial tone and guidelines.
• Generated daily story pitches, contributing to content ideation and development, and assumed responsibilities for reporting, writing, and photography assignments.
• Demonstrated versatility and expertise by transitioning seamlessly into the role of copy editor following the term as staff writer, upholding editorial standards and story flow.

B.S. Journalism, San Jose State University

Graduated Cum Laude in August 2020

Additional activities:

• Barcelona and Girona study abroad student
• Access magazine Social Media Editor
• Alpha Omicron Pi women's fraternity Vice President of Communications
• SJSU New Student and Family Programs Orientation leader

• WordPress, Wix, Sailthru, Microsoft Word, and Google Docs Management
• Feature Writing
• Hard News Reporting
• Web Content Writing
• Storytelling
• Blogging
• Story Pitching
• AP style

• Facebook, Instagram, Twitter, Pinterest, TikTok, and Snapchat Management
• Later
• InShot
• CapCut
• Video Editing & Storytelling

• Web Design
• Canva
• Adobe Photoshop, InDesign, and Premier

• Asana
• Brightspot
• CitySpark
• Slack
• Google Workspace